New program aims to get minorities more involved in New Jersey's cannabis industry

Getting a foot in the cannabis business

Stanley Okoro and Brendon Robinson, who both hail from outside Trenton, are the co-founders of the organization, which formed earlier this year. Both spoke to the USA TODAY Network about their work helping people get a foot in the cannabis industry, where there is very little BIPOC representation. A report last year by the cannabis information website Leafly found that Black people accounted for 1.2% to 1.7% of business owners in this booming industry. Legal sales of marijuana are expected to top $33 billion by the end of 2022, according to a new study by MJBiz.

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